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Web 2.0 Keynote Speech

Board member Roland Alton was giving a keynote at Alcatel-Lucent, proposing Social Media as a key element for customer relation management


At Alcatel-Lucents first Application Day on June 17th 2009 for CEE partners and customers, I tried to give an overview on the concept and usage of Social Media, showed some examples and rose issues on legal and social aspects.

Today we can say, that Web 2.0 is not just another bubble, and users tend to move from one platform to another quickly. We had Second Life, now we are on facebook or twitter, but where will be your users next?

They probably will move from generic to thematic networks, and if they would operate with open standards, they may have a chance to re-connect to established networks. A good example is soup.io, which allows to integrate other feeds easily.

Within the context of this application day, Alcatel-Lucent presented mature concepts for eHealth, applications for a Rich Communication Suite (which is an industry initiative of GSMA and OMA to deploy IMS) or a nice web-front-end for VoIP and SIP aplications, deployed with Lasso.

Users may trust their provider or operator more than a VC based social media platform with an uncertain future. Maybe we should continue discussing at this point: which social media service elements would users expect from their communication partner, who is sending the monthly invoice for the mobile phone? Which disruptive innovation could we offer beyond seamless communication?

osAlliance is going to launch an initiative for open cloud computing and storage - maybe we find some synergies in that area around the challenge: whom do users trust to archive their digital data?


Roland Alton Scheidl Roland Alton Scheidl
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Re:Web 2.0 Keynote Speech

Posted by ras at 2009-10-09 11:49
Update: Our partner in Spain was giving a second keynote at the Alcatel-Lucent Application Day in Madrid on 30 September 2009. The presentation (in Spanish) is available from:
http://www.slideshare.net/rogargon/retos-web-20-y-web-30
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